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Online Recruitment: The Advantages


What is Online Recruitment?

Online Recruitment, Web-Recruitment or E-Recruitment all have very roughly the same meaning and all refer to the use of online technologies to attract candidates in order to fill a job vacancy. Over the last decade, the internet has evolved considerably and the available Online Recruitment tools have developed with it.

Currently there are many different options open to the online recruiter to try and attract good candidates. Career websites are usually the first port of call. These are simply job sections on a company website which display any available job vacancies and maybe roughly outline some of their HR practises.

Job sites and job boards are another great way of attracting the attention of skilled job seekers. These are online websites dedicated to displaying job adverts. There are two main types of job board, very large mass market boards which try to serve all jobs across industries and attract millions of visitors each year. The other type are more specific boards that only advertise jobs of a certain niche such as one particular industry (e.g. engineering job boards), a particular type of role (e.g. graduate job boards) or a particular geographic area (e.g. the job board of a local newspaper). Any good online recruiter will know which jobs best suit which boards to get the most out of each job advert.

Search engine marketing is something that has taken off in recent years. This involves advertising specific jobs on search engines such as Google. There are two methods of appearing on search engines, firstly you can start a Pay-Per-Click campaign and buy a slot on the search engine results page which points towards your website. The other way is to utilise Search Engine Optimisation techniques to push your webpage (containing the job description) to the top of the search engine results.

Finally, you can use social recruiting. This is done by distributing job adverts across social media sites such as Facebook, linked in or twitter. There are now systems available which are able to automate the process so that job adverts are continually posted to these sites as they are added to the system. Social recruiting can also utilise the new phenomenon of referral recruiting. This is where job adverts are distributed across social media and people send this onto their friends and contacts in exchange for a referral commission or prize.

I4 make good use of all of these Online Recruitment techniques to ensure that every recruiter that advertises job positions with us is given the best possible candidates.

What are the advantages of Online Recruitment?

Over more tradition recruitment methods, Online Recruitment is available to most employers at a fraction of the price. Recruitment agencies will typically charge up to 20% of the jobs annual wage (for example a £30k job will cost up to £6000 to fill via a recruitment agency). Compare this to Online Recruitment, which usually charges a flat fee, i4 jobs charge £545 to advertise a job position across more than 30 job boards for 4 weeks. On our above example, that represents a saving of £5455, just over 90% of the recruitment cost.

It's lightning fast! You can instantly upload your job specification to numerous job sites with the click of a button. There's no delay as there is with more traditional paper advertising, the whole online system is automated and so allows for a much better, up-to-date service. This also means that Online Recruitment is highly flexible. If you suddenly had to fill 30 job positions urgently, these could all be uploaded and live on the internet the same day.

Online Recruitment will give you a much better chance of finding the perfect candidate over paper advertising or other job advertising techniques. Immediately, you can gain access to more people, 27/4. Job boards gain millions of visitors each month and so you job advert is likely to be seen by many more people than an advert in a newspaper. Job boards usually come with a highly sophisticated search facility which means that any job posting will receive a highly targeted stream of viewing candidates.

Furthermore, it's incredibly easy. All you have to do is call one of our team at i4, tell us about the job you'd like to advertise and we'll do the rest. For £545, your advert will be placed across over 30 job boards, giving your position the greatest chance of success.

What are the disadvantages of Online Recruitment?

The only disadvantage of Online Recruitment is receiving too many candidate CVs and being overwhelmed by the sheer volume that you need to sift through. To combat this, i4 Jobs offers a CV filtering service so that you only receive a shortlist of the best CVs which you can pick and choose from. It's that easy!

If you'd like more information about our services please call us on 0845 226 0677 or see our job board comparison for more details on the incredible cost savings open to you.

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"I work with a number of companies as an outsourced HR Consultant providing them with advice on how to recruit and select new employees. When discussing various methods to source candidates..."
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i4 Recruitment Ltd , Saxon House, Norwich, Norfolk, NR6 5DR. RPO Company